Kai-fu Lee Revelation Google China share ICP licence Insider
May 8, 2006 – 12:00 amGo Network is the founder of Yale University graduates, he has two very good friends working at Google. We do the Google Base is also related to the classified ads, the two sides were amenable to the idea.
"Why are there so strange
The news, we should strengthen communication, and then say, 'I want to sleep'. "
February 21, when Google's global public relations director of Reuters reported that Google did not ICP licence in China, suspected of illegal operation of the news, the same day gave Google China president Lee recurrence of the message.
On the 21st afternoon, Kai-fu Lee told reporters that "in the message can be seen from the U.S. headquarters of this is very surprising, but and step."
Lee is an understatement, about Google in China are illegal operation of the news Man Tianfei.
In addition, Yahoo search ads occupy several major cities in the country Subway advantageous position, while Baidu were sent in addition to the auction, the new business, new revenue models are emerging; MSN instant messaging tools enlist the help of popularity. Search the hostile market has clearly heard.
"After the summer, in September it, you will find that Google will be many changes." Kai-fu Lee said, "I do not have the pressure of business, we do not hurry to make money.
ICP sharing insider
"21st Century": Google in China really do not have ICP licence? » Go with the network is to share an ICP licence »
Kai-fu Lee: Google in China is definitely not a license operators, we do and Go Network are strategic cooperative relations, I can not tell you how we are cooperative and other multinational companies to enter China already has such a precedent.
Foreign companies can not apply for ICP licence, which is expressly provided for the Chinese government. However, the government and have never said that foreign investment into China site must have to acquire a Chinese company or through the form of joint ventures or other strategic cooperation, Google operating in China are in every step of guiding down the government.
"21st Century": Google in China's land issue is resolved? » It is reported that the Government is on Google ICP licence to investigate the matter »
Kai-fu Lee: It should be said that investigation is not communication. Google in China's industrial and commercial registration is completed, we still have to register a Chinese name, but this is not the end of the current name names, but also to the future.
"21st Century": Google Why Go? Net » It is what kind of a company »
Kai-fu Lee: Go Network is to do classified advertising and classified information of companies, particularly network security have good results. Is the founder of Yale University graduates, he has two very good friends working at Google. We do the Google Base is also related to the classified ads, the two sides were amenable to the idea.
We Go network of cooperation and Google entered only in the first phase, in fact, the future of search results not only provide business information, and provide personal information, you can We Go and see the Google network of the future cooperation will do What, we do not just simply to ICP licence.
"21st Century": You just talked about the present and the Go Network joint venture is the first step, how it intends to take the next step » Eventually taken to resolve the land issue Google »
Kai-fu Lee: other multinational companies in China are using this phased approach. As the next step, we must first understand the need for a second step, if the Government said its present form can not, we decided to take the second step will be.
"21st Century": years ago, Google launched Google.cn it is not the request of the Government introduced » Is not more conducive to the Chinese government supervision »
Kai-fu Lee: The Government is very open-minded and did not ask what we have, ". CN" more in line with the national conditions of China, Google is also an important aspect of localization, we have various countries in the world, such as Google.de, Google . fr, and so on.
"21st Century": You have stressed that "obey the government guidance", and Google appears to be inconsistent maverick style » If Google's corporate culture and some of China's actual situation in the conflict, how would you choose »
Kai-fu Lee: First of all we have is a legitimate independent. On the basis of the legal, Google the core values including four Don't be evil (not Zuowu), Organize the whole world information (integrated global information), customer service and demand for the first experience, there are equal, these Google is also entering a market of any pre-conditions, but we do not treat it as black and white creed.
The next step acquisition plan
"21": six months later, Google's operations in China to what extent progress »
Kai-fu Lee: Google access to China's first step has been completed, it is a trilogy: The first is the team building, currently in China have been dozens of people at work, about to graduate this year, there are many people who want to come; The second is the construction of localization in China, such as Chinese site Google.cn and the opening third is cooperation with partners and channels of construction, than we and the Go Network channels as well as the cooperation of construction, such as we and the Go Network Cooperation, we now have more than five of the above agents.
"21st Century": that Google this year have any specific plans »
Kai-fu Lee: This weekend we will move into the Zhongguancun Science Park, where we rented a three-tier can accommodate more than 300 office buildings, but the estimated growth of our staff will soon, since there are likely to move to more A place of business. In addition, we will provide more and more finished products, like Google Earth, Video, Google Books is also available in machine translation, and so on, we will choose the right products in China and finished up.
We are recruiting a lot of the headquarters of Chinese engineers to work in China, because China has limited the team here, I think this summer to autumn, users of Google's innovation will give you a lot of surprises, Google's utilization rate And market share will only increase will not decline.
"21st Century": You just said Google's localization, what specific measures »
Kai-fu Lee: localization of a number of aspects: one is localization of content and products, the U.S. finished products, China; Another is the localization of operations, including from a Chinese name, address and the Chinese Government and Media relations, including the use of the Chinese form of payment and other Chinese localization of the things we have to do a line with the national conditions of China on Google.
But on Google, the most important thing is the localization of innovation, this is also the most others can not copy things. We can not just do the work finished, but also made China the local product, I hope that in future, one day, the U.S. product manager said to us: Hey, when you products that "the United States" »
In addition to technology innovation, there may be risk investment, management models, such as a set of innovations.
"21st Century": Google China now only five agents, and Baidu has established a huge network of agents, such a big gap to catch up with you »
Kai-fu Lee: We do not believe that the agents for the better, Google team in China is limited, so many agents also signed an irresponsible act. But we do not have the pressure of business, we only care about one thing - the number of users in China use Google, Google on the loyalty of how high »
"21st Century": Google in the United States acquired many companies in China have similar plans? » For example, Go Network, the next step is the possible acquisition or joint venture? »
Kai-fu Lee: acquisition or joint venture is a case may be seeking things, Google in China now there is no established to acquire the investment team.
"21st Century": you choose what kind of company for the acquisition of »
Kai-fu Lee: First of all depends on whether special innovative technology while its technical team and management team is in line with Google's corporate culture and price outlook; In addition, Google hope that it intervene in the acquisition of new business areas.
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